Doncaster rise to the Challenge

Doncaster have sold more than three times as many season tickets for the 2018 season as they did last year.

The League 1 club launched the ‘Challenge 1000’ campaign in the off-season, with it coming to an end on Christmas Day.

In total, the Dons have sold 607 season tickets for the 2018 campaign, 366 of those being adult and 241 being under the age of 16.

As part of the ‘Challenge 1000’ campaign, they capped season tickets at just £60 for adults, with kids going free at the Keepmoat Stadium in 2018.

Head of group marketing & communications at Club Doncaster, Shaun Lockwood, said: “We’ve had a great response to the Challenge 1000 campaign, adult season tickets have increased by 99% compared to 2017 and child season ticket number have increased by over 200 year-on-year.

“These numbers provide us with a great platform to start growing the Dons fan-base from, our hard work now starts as we look to improve the matchday experience at the club and keep the younger generation of supporters we’ve found with the Challenge 1000 campaign.”

Doncaster CEO, Carl Hall, said: “Last season, the Dons sold less than 200 season tickets in total, this year we now have over 600.

“It is a great achievement, especially considering the disappointing season we had in 2017.

“Even with the reduced prices, our season ticket sales revenue has increased, with the additional funds going straight towards the first team to ensure Richard (Horne) can make us competitive on the pitch.”