Salford announce big market research project

Salford have announced plans to conduct an important market research exercise designed to fully maximise the potential of the club.

The Red Devils currently lie third in the Super League, but concerns about attendance numbers have sparked rumours about the club rebranding itself as Manchester rather than Salford in attempt to appeal to a wider audience.

Former Salford star Robbie Hunter-Paul has been brought in to drive the project.

“The club has great ambition for the future which we’re delighted is being realised on the field,” he said.

“Our focus now is to compliment that success off the field. To achieve this, we are entering a phase of engagement and understanding with you the supporters. Your passion is something we want to keep at the heart of this process.

“Marwan (Koukash) brought me into the club to identify key aspects of our heritage and uncover what makes the club unique. This can then be used to realise the potential of our future.

“We are wasting no time and the research will be conducted in a number of ways, including face-to-face interviews, focus groups, and a mass digital survey which will be published on Monday night.

“This is just the start of the journey in which your honest feedback will play an integral part of our growth.”